AI-powered R&D and compliance
for supplement brands

Combine AI with pharmacopeias, PubMed, clinical trials, and regulatory databases to design better formulas with lower risk.

No need to hire a full R&D team
Automated safety and legal screening
Discover your next winning SKUs
Knowledge Graph Engine
Herbs
Compounds
Pathways
Outcomes

Who we serve

herbLens is built for supplement industry professionals who need reliable R&D and compliance support.

Supplement Brands

DTC, Amazon, and retail brands looking to launch evidence-based products with compliant claims and reduced regulatory risk.

Formula development
SKU ideation
Claims generation

GMP Manufacturers

Contract manufacturers who want to offer clients science-backed formulation services and regulatory compliance support.

White-label R&D
Client proposals
Safety screening

Health-Tech Platforms

Digital health companies building personalized supplement recommendations or formulation tools via API integration.

API access
Custom workflows
Enterprise support

The gap between supplement science
and what gets launched

The Challenge

Most supplement brands lack in-house R&D expertise and rely on manufacturers who may not prioritize evidence or compliance

Regulatory landscape is complex—DSHEA, NDI, Prop 65, international rules—and mistakes are costly

Choosing the next SKU is guesswork without systematic analysis of market gaps, ingredient safety, and claim viability

Real scientific evidence exists but is scattered across databases, making it hard to build credible, compliant messaging

herbLens Solution

Multi-agent AI system that acts as your virtual R&D and regulatory team

Automated safety screening against DrugBank, regulatory lists, and toxicology databases

Evidence-based formula design using pharmacopeias, PubMed, and clinical trial data

DSHEA-compliant structure/function claims generated with full citation trails

Knowledge graphs connecting herbs → compounds → pathways → outcomes

Monthly SKU recommendations based on market trends, safety profiles, and evidence strength

Product A

Formula R&D Package

For brands with a clear product idea—like a menstrual comfort shot, sleep gummies, or adaptogen blend. We deliver a complete R&D package with formula, claims, evidence, and regulatory guidance.

Proposed Formula

Complete ingredient list with dosages, rationale, and synergy analysis

Structure/Function Claims

DSHEA-compliant claims with evidence strength ratings and citation trails

Evidence Cards

Summaries of clinical trials, pharmacopeia entries, and mechanism studies

Safety Sheet

Interaction warnings, contraindications, and toxicology screening results

Regulatory Check

NDI status, Prop 65 compliance, international restrictions, and labeling guidance

Ingredient Legality Map

Country-by-country regulatory status for each ingredient in your formula

Example: Menstrual Comfort Shot

A brand wants to launch a liquid shot for menstrual discomfort. herbLens delivers a formula with ginger, cramp bark, and magnesium; generates claims like "supports comfort during menstrual cycles"; provides evidence from clinical trials; flags potential interactions; and confirms DSHEA compliance.

Ginger extractCramp barkMagnesium glycinateVitamin B6
Product B

SKU Generator Subscription

For brands that don't know what to launch next. Get monthly reports with top SKU opportunities—complete with function, formula, claims, safety analysis, and market potential.

Basic

For brands exploring new product opportunities

Top 10 SKU ideas per month
Product function & target audience
Rough formula outline
Basic structure/function claims
Safety & evidence level rating
Market opportunity score
Most Popular

Premium

For brands ready to move fast on validated ideas

Top 30 SKU ideas per month
Detailed formula with dosages
Full evidence cards with citations
Regulatory compliance check
Competitive landscape analysis
Priority support & custom requests

Calm Night Adaptogen Shot

Sleep support · Stress management · Evening ritual

High Evidence
Market Score: 8.5/10

Key Ingredients

• Ashwagandha (KSM-66) 300mg
• L-Theanine 200mg
• Magnesium glycinate 150mg
• Passionflower extract 100mg

Sample Claims

• Supports relaxation and calm*
• Helps manage occasional stress*
• Promotes restful sleep patterns*

Market Opportunity: Growing demand for non-melatonin sleep solutions. Target audience: 25-45 professionals seeking natural stress management. Low regulatory risk, high evidence base.

How herbLens works

A systematic approach combining AI, scientific databases, and regulatory intelligence to deliver evidence-based formulations with compliant claims.

01

Ingest Trusted Data

We continuously update our knowledge base with pharmacopeias (USP, EP, BP), PubMed abstracts, clinical trial registries, DrugBank, FDA NDI lists, Prop 65 chemicals, and international regulatory databases.

02

Multi-Agent AI System

Blue Team agents propose formulas and claims based on evidence. Red Team agents critique for safety, drug interactions, regulatory compliance, and claim substantiation. The system iterates until consensus.

03

Build Knowledge Graphs

We map relationships: herbs → active compounds → biological pathways → health outcomes. Every connection includes citations, evidence strength, and mechanism of action.

04

Generate Compliant Output

Internal reports include full scientific detail and citations. External-facing claims are automatically translated into DSHEA-compliant structure/function language with appropriate disclaimers.

Scientific Data
Pharmacopeias, PubMed, Trials
AI Processing
Multi-agent analysis
Knowledge Graph
Herb → Compound → Outcome
Compliant Output
DSHEA-ready claims

Example deliverables

See what you get with herbLens—from complete formula packages to monthly SKU recommendations.

Formula R&D Package

Menstrual Comfort Shot

Formula Highlights
• Ginger extract (5% gingerols) 250mg
• Cramp bark extract 200mg
• Magnesium glycinate 150mg
• Vitamin B6 (P-5-P) 25mg
Sample Claims
• Supports comfort during menstrual cycles*
• Helps maintain healthy muscle function*
• Promotes relaxation and well-being*
Evidence & Safety
12 clinical trials cited · No NDI issues · Prop 65 compliant · Safe for most adults · Interaction check: minimal risk
SKU Generator Report

Calm Night Adaptogen Shot

Market Opportunity
Evidence Score
8.5/10
High demand for non-melatonin sleep support. Target: 25-45 professionals.
Rough Formula
• Ashwagandha (KSM-66) 300mg
• L-Theanine 200mg
• Magnesium glycinate 150mg
• Passionflower extract 100mg
Regulatory Status
DSHEA OKNo NDILow Risk

Flexible pricing for every stage

From early-stage brands to established manufacturers—choose the plan that fits your R&D needs.

Starter

For brands testing the waters

Top 10 SKU ideas per month
Basic formula outlines
Structure/function claims
Safety & evidence ratings
Email support
Monthly market insights
Most Popular

Growth

For brands ready to scale

Top 30 SKU ideas per month
Detailed formulas with dosages
Full evidence cards & citations
Regulatory compliance checks
Competitive analysis
2 Formula R&D Package credits/month
Priority support
Custom SKU requests

Enterprise

For manufacturers & platforms

Custom SKU volume
Unlimited Formula R&D Packages
API access for integration
White-label reports
Dedicated account manager
Custom workflows & automation
Multi-user team access
SLA & priority processing

All plans include access to our knowledge base and regular platform updates.

Formula R&D Packages can also be purchased à la carte. Contact us for custom enterprise solutions.

Built by experts, trusted by innovators

herbLens was founded by a team with backgrounds in clinical nutrition, pharmacology, and AI research. Our approach is inspired by peer-reviewed methodologies in herbal medicine and computational biology.

Scientific Rigor

Our knowledge base is built on pharmacopeias, PubMed, and clinical trial registries—not marketing hype.

Regulatory Expertise

We track DSHEA, NDI, Prop 65, and international regulations to keep your products compliant.

AI Innovation

Multi-agent systems and knowledge graphs bring computational precision to herbal formulation.

Ready to modernize your R&D
and de-risk your next launch?

Book a call to see herbLens in action, or request sample reports to explore what we deliver.

Or get in touch directly

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